See this release's improvements and features, or subscribe to our RSS feed.
\nRun 1-to-1 coupon plans from a discount bank in AI 1-to-1 Delivery. Loyal Guru builds audiences, splits budget, and shows forecast and ROI before launch.
\nPersonalize at scale: the right coupon for each shopper, with budget control your finance team can trust.
\nInstant Win is a first-class campaign: set a trigger (cart, lifecycle, or custom event), probability, and prizes — including game vouchers and discounts.
\nSurprise and delight at the moment of purchase or action, without a multi-step challenge.
\nTargeted Delivery can mint and send reward vouchers as campaign prizes. The Streaming catalog shows them in the app and at POS.
\nDeliver personalized rewards to a defined audience on a schedule — same workflow as coupons, for the rewards catalog.
\nAutomatically inactivate or anonymize customers after N months without a cart from Consent and Privacy. Integrations stay in sync via customer update and delete events.
\nStay compliant and keep the active base clean without manual GDPR cleanup projects.
\nStream audiences and events into Adobe Experience Platform (Journey Optimizer / Real-Time CDP) from a native connector, with delivery logs in Owner.
\nActivate Loyal Guru loyalty signals inside the Adobe journeys your marketing team already runs.
\nChallenges can dispatch coupons, targeted prizes, and points through Streaming triggers, with readable rejection reasons.
\nReal-time prize delivery for apps and POS when a mission is completed — no batch wait.
\nSee this release's improvements and features, or subscribe to our RSS feed.
\nSee forecast KPI cards, group ROI by coupon bank, and read budget at audience level before you approve a plan in AI 1-to-1 Delivery.
\nFinance and marketing align on spend and expected return before 1-to-1 coupons go out.
\nCustomer Lifetime Value (net, gross, costs) and predictive CLTV are system calculated attributes on the customer profile — ready for audiences and AI models.
\nPrioritize high-value shoppers and protect margin when you personalize offers.
\nAuthenticated customers open a partner catalog without a second login, via a signed redirect in WL APP.
\nFrictionless partner experiences that keep the loyalty session intact.
\nWhen a Challenge is completed, Loyal Guru can dispatch targeted rewards and game prizes — with points on the same path.
\nRicher mission rewards without custom glue between Challenges, Rewards, and Games.
\nChoose which profile fields are masked per role from Consent and Privacy.
\nCS and partners can help customers without seeing full PII — privacy by design in day-to-day ops.
\nSee this release's improvements and features, or subscribe to our RSS feed.
\nSMS templates can include a unique short URL per recipient. The landing page shows barcode, name, description, and expiry. Configure from Channels.
\nCustomers open the offer on their phone and redeem in store — no app download required for that step.
\nWhen a coupon campaign is sent, Loyal Guru can notify an external channel (for example WhatsApp) with the delivery payload via webhooks.
\nKeep messaging orchestration in your stack while Loyal Guru remains the source of vouchers and eligibility.
\nAI 1-to-1 Delivery builds audiences from Purchase Behaviour Score (upsell) and recommender (cross-sell) models.
\nEach plan targets shoppers by predicted next category or product affinity — not only by static RFM buckets.
\nSegment on company custom attributes in Audiences without a new deployment.
\nActivate the data you already ingest — lifestyle flags, partner tags, program fields — the same day marketing needs them.
\nClone rewards and points campaigns, filter catalogs on Streaming and Management API, manage stock, and validate redeem. See Rewards.
\nA production-ready rewards catalog for apps and POS on the same engine as the rest of loyalty.
\nSee this release's improvements and features, or subscribe to our RSS feed.
\nUpload and manage the coupon bank, review forecast and ROI, and approve 1-to-1 plans in AI 1-to-1 Delivery before anything goes live.
\nOperators see the full picture — offers, audiences, and expected return — in one approval flow.
\nTarget Challenges to a specific audience, deliver vouchers, and show progress in Streaming for the app and POS.
\nRun missions for the right segment (new joiners, category buyers, VIPs) instead of one challenge for everyone.
\nScratch & Win and Spin the Wheel can award coupons as prizes — not only points or rewards.
\nTurn a playful moment into a store visit with an offer customers can redeem at checkout.
\nA new points campaign type grants a fixed amount of points without a cart.
\nIdeal for service recovery, goodwill gestures, and manual recognition when there is no purchase to evaluate.
\nAudience builders support more than one condition group with AND/OR logic.
\nExpress real marketing rules (“bought X OR is VIP, AND not churned”) without exporting to spreadsheets.
\nSee this release's improvements and features, or subscribe to our RSS feed.
\nAI Plans create upselling and cross-selling campaigns from PBS and recommender segments with far less manual setup.
\nSpend time on strategy and budget — not on building dozens of lookalike campaigns by hand.
\nConfigure achievement prizes for Challenges in Owner and Management API, ready for Targeted Delivery and Streaming.
\nComplete a mission, unlock a real reward — the loop that keeps shoppers coming back.
\nBuild audiences directly from Purchase Behaviour Score and recommender conditions.
\nCombine classic filters with AI signals so personalization starts in the Audience Builder, not only inside AI Plans.
\nStronger privacy defaults in Consent and Privacy so teams can work in Owner without seeing full personal data.
\nOperate day to day while staying aligned with GDPR and retailer privacy policies.
", "url": "https://lg-knowledge-base-docs.web.app/whats-new/2026/05/31", "title": "May 31, 2026", "summary": "Product release — May 2026.", "date_modified": "2026-05-31T00:00:00.000Z", "tags": [] }, { "id": "https://lg-knowledge-base-docs.web.app/whats-new/2026/04/30", "content_html": "See this release's improvements and features, or subscribe to our RSS feed.
\nStandard roles, custom roles, and role groups control who can see and change each module in Owner. See Users & Roles.
\nEnterprise-ready access: marketing can launch campaigns while finance, partners, and CS see only what they need.
\nInspect every outbound webhook attempt — status, retries, and full payload — from Webhook logs.
\nDebug CRM and messaging integrations in minutes instead of hunting through server logs.
\nRequire multi-factor authentication per user from Security.
\nStronger protection for admins and anyone with access to personal data or campaign sends.
\nBefore you approve a 1-to-1 plan, review audiences, forecast, and PBS upselling segments in AI 1-to-1 Delivery.
\nApprove with numbers: expected reach and performance, not a black-box send.
\nSee this release's improvements and features, or subscribe to our RSS feed.
\nPurchase Behaviour Score and recommender models power AI Plan audiences so each customer can get a personalized coupon mix.
\nMove from manual segment-building to 1-to-1 allocation that scales with your catalog and shopper behavior.
\nOwner shows the new users, groups, and roles experience — the foundation for governed access across the platform. See Users & Roles.
\nGive marketers, analysts, and partners the right modules without oversharing customer data.
\nMonitor discounts and points integrity from Data Quality before campaigns go live.
\nCatch data and evaluation issues early so checkout surprises do not reach the store floor.
\nSee this release's improvements and features, or subscribe to our RSS feed.
\nConfigure Scratch & Win and Spin the Wheel end to end in Owner: prizes, look and feel, and participation rules.
\nMarketing launches gamified campaigns without engineering tickets for every creative change.
\nOne-time password validation protects registration and account digitization in WL APP. Only the person who receives the code can activate the account.
\nFewer fake enrollments, safer memberships, and cleaner loyalty data for campaigns.
\nAssign several countries to the same operator in Users & Roles.
\nRegional teams manage the right stores and campaigns without juggling separate logins per market.
\nBuild audiences from cart channel — store, web, app, or your own channels — and target promotions by how customers shop.
\nRun channel-specific offers (online-only, in-store flash, app exclusive) with the same Audience Builder.
\nSee this release's improvements and features, or subscribe to our RSS feed.
\nSee how the new discounts and points engine evaluated a purchase on the cart detail — which campaigns applied and why.
\nHelps marketing, CS, and support explain promotions to stores and customers with confidence.
\nFind Challenges by name and filter achievements that are open to all customers.
\nFaster reporting when you run many missions in parallel and need to check who completed what.
\nSee this release's improvements and features, or subscribe to our RSS feed.
\nLaunch Scratch & Win and Spin the Wheel from Owner: interactive campaigns with configurable prizes and participation rules.
\nDrive app opens, habit, and emotional loyalty — without a custom game build for every campaign.
\nEmail each customer their personalized list of pending coupons so high-value offers stay visible outside the app. See Discounts.
\nPerfect for circulars and “don’t forget your offers” reminders that lift redemption without another push notification.
\nVictory limits, returns, formulas, and checkout evaluation harden so companies can run the new engine in production. Points campaigns follow the same path in Points & Wallet.
\nOne engine for discounts and points means richer promotions, clearer stacking, and a path off legacy coupon-only setups.
\nStore richer customer custom attributes for profiles, segmentation, and activation across modules.
\nTurn first-party signals into audiences and campaigns without waiting for a new integration project.
", "url": "https://lg-knowledge-base-docs.web.app/whats-new/2025/12/31", "title": "December 31, 2025", "summary": "Product release — December 2025.", "date_modified": "2025-12-31T00:00:00.000Z", "tags": [] }, { "id": "https://lg-knowledge-base-docs.web.app/whats-new/2025/11/30", "content_html": "See this release's improvements and features, or subscribe to our RSS feed.
\nSet when coupons and vouchers activate and expire with tighter control on the new engine. Marketing owns the calendar; checkout respects it.
\nFewer “why didn’t my coupon work?” tickets, clearer flash offers, and safer end dates for seasonal promotions.
\nWhen a customer returns a product, Loyal Guru can restore the voucher used on that purchase so a valid offer is not lost forever. See new engine discounts.
\nProtects customer experience after returns and reduces support work around “used but returned” coupons.
\nMass and targeted discount and points campaigns can carry a coupon across the main use cases on the new engine.
\nOne promotion design can drive both the mechanic and the scannable voucher customers expect in app, SMS, or at the till.
", "url": "https://lg-knowledge-base-docs.web.app/whats-new/2025/11/30", "title": "November 30, 2025", "summary": "Product release — November 2025.", "date_modified": "2025-11-30T00:00:00.000Z", "tags": [] }, { "id": "https://lg-knowledge-base-docs.web.app/whats-new/2025/10/31", "content_html": "See this release's improvements and features, or subscribe to our RSS feed.
\nSend the right promotion to the right audience on a schedule you control. Targeted Delivery expands what you can push — discounts, points, and related mechanics — so one-off and seasonal campaigns launch without rebuilding the whole promotion stack.
\nUse it when you need precision: reactivate lapsed shoppers, reward a VIP segment, or time a push around a store event.
\nAssign a coupon or targeted discount from your own systems through the Streaming API. Ideal for Challenges, referrals, CRM journeys, and any backend flow where Loyal Guru should not wait for a manual send in Owner.
\nYour orchestration stays in your stack; Loyal Guru stays the source of truth for eligibility and voucher creation.
\nLarge campaigns and Intelligent Delivery plans mint vouchers faster, so big audiences reach the app and POS with less waiting.
\nShorter delivery windows mean you can react to the business calendar without sacrificing scale.
", "url": "https://lg-knowledge-base-docs.web.app/whats-new/2025/10/31", "title": "October 31, 2025", "summary": "Product release — October 2025.", "date_modified": "2025-10-31T00:00:00.000Z", "tags": [] } ] }