July 31, 2026

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SMS templates can include a unique short URL per recipient. The landing page shows barcode, name, description, and expiry. Configure from Channels.

Customers open the offer on their phone and redeem in store — no app download required for that step.

When a coupon campaign is sent, Loyal Guru can notify an external channel (for example WhatsApp) with the delivery payload via webhooks.

Keep messaging orchestration in your stack while Loyal Guru remains the source of vouchers and eligibility.

AI 1-to-1 Delivery builds audiences from Purchase Behaviour Score (upsell) and recommender (cross-sell) models.

Each plan targets shoppers by predicted next category or product affinity — not only by static RFM buckets.

Segment on company custom attributes in Audiences without a new deployment.

Activate the data you already ingest — lifestyle flags, partner tags, program fields — the same day marketing needs them.

Clone rewards and points campaigns, filter catalogs on Streaming and Management API, manage stock, and validate redeem. See Rewards.

A production-ready rewards catalog for apps and POS on the same engine as the rest of loyalty.

More updates

Discounts: Customers flagged as fraudulent only receive mass promotions and passive accrual. See Discounts.
Streaming API: Discount and points campaign list endpoints accept status and date filters. See Streaming API.