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AI Plans Coupons Bank AI 1-to-1 Delivery​

Run 1-to-1 coupon plans from a discount bank in AI 1-to-1 Delivery. Loyal Guru builds audiences, splits budget, and shows forecast and ROI before launch.

Personalize at scale: the right coupon for each shopper, with budget control your finance team can trust.

Instant Win Gamified Campaigns​

Instant Win is a first-class campaign: set a trigger (cart, lifecycle, or custom event), probability, and prizes — including game vouchers and discounts.

Surprise and delight at the moment of purchase or action, without a multi-step challenge.

Segmented Rewards Campaign Personalization​

Targeted Delivery can mint and send reward vouchers as campaign prizes. The Streaming catalog shows them in the app and at POS.

Deliver personalized rewards to a defined audience on a schedule — same workflow as coupons, for the rewards catalog.

Inactivity lifecycle Configuration​

Automatically inactivate or anonymize customers after N months without a cart from Consent and Privacy. Integrations stay in sync via customer update and delete events.

Stay compliant and keep the active base clean without manual GDPR cleanup projects.

Adobe connector Webhooks & Connectors​

Stream audiences and events into Adobe Experience Platform (Journey Optimizer / Real-Time CDP) from a native connector, with delivery logs in Owner.

Activate Loyal Guru loyalty signals inside the Adobe journeys your marketing team already runs.

Challenge prizes via Streaming Gamified Campaigns​

Challenges can dispatch coupons, targeted prizes, and points through Streaming triggers, with readable rejection reasons.

Real-time prize delivery for apps and POS when a mission is completed — no batch wait.

More updates

• Streaming API: Exclusive API keys — services reject mismatched company credentials. See HTTP API.
• Loyalty Insights: Purchase Behaviour Score inside AI Promo Personalization; Program Performance surfaces CLTV context. See Loyalty Insights.

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AI Plans forecast & budget AI 1-to-1 Delivery​

See forecast KPI cards, group ROI by coupon bank, and read budget at audience level before you approve a plan in AI 1-to-1 Delivery.

Finance and marketing align on spend and expected return before 1-to-1 coupons go out.

CLTV attributes Data​

Customer Lifetime Value (net, gross, costs) and predictive CLTV are system calculated attributes on the customer profile — ready for audiences and AI models.

Prioritize high-value shoppers and protect margin when you personalize offers.

Partner catalog SSO WL APP​

Authenticated customers open a partner catalog without a second login, via a signed redirect in WL APP.

Frictionless partner experiences that keep the loyalty session intact.

Challenge prizes Gamified Campaigns​

When a Challenge is completed, Loyal Guru can dispatch targeted rewards and game prizes — with points on the same path.

Richer mission rewards without custom glue between Challenges, Rewards, and Games.

Role-based data masking Configuration​

Choose which profile fields are masked per role from Consent and Privacy.

CS and partners can help customers without seeing full PII — privacy by design in day-to-day ops.

More updates

• Discounts: Circular coupons can be excluded from high-volume galleries. See Discounts.
• Rewards: Richer catalog filters, redeem from the customer profile, and a clearer redemptions tab. See Rewards.
• Streaming API: Campaigns, rewards, and challenges expose localized copy. See Streaming API.

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Coupon link in SMS Channels​

SMS templates can include a unique short URL per recipient. The landing page shows barcode, name, description, and expiry. Configure from Channels.

Customers open the offer on their phone and redeem in store — no app download required for that step.

Coupon campaign webhook Webhooks & Connectors​

When a coupon campaign is sent, Loyal Guru can notify an external channel (for example WhatsApp) with the delivery payload via webhooks.

Keep messaging orchestration in your stack while Loyal Guru remains the source of vouchers and eligibility.

AI Plan audiences AI 1-to-1 Delivery​

AI 1-to-1 Delivery builds audiences from Purchase Behaviour Score (upsell) and recommender (cross-sell) models.

Each plan targets shoppers by predicted next category or product affinity — not only by static RFM buckets.

Custom attributes in Audiences Audiences​

Segment on company custom attributes in Audiences without a new deployment.

Activate the data you already ingest — lifestyle flags, partner tags, program fields — the same day marketing needs them.

Rewards on the new engine Rewards​

Clone rewards and points campaigns, filter catalogs on Streaming and Management API, manage stock, and validate redeem. See Rewards.

A production-ready rewards catalog for apps and POS on the same engine as the rest of loyalty.

More updates

• Discounts: Customers flagged as fraudulent only receive mass promotions and passive accrual. See Discounts.
• Streaming API: Discount and points campaign list endpoints accept status and date filters. See Streaming API.

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AI Plans Coupons Bank AI 1-to-1 Delivery​

Upload and manage the coupon bank, review forecast and ROI, and approve 1-to-1 plans in AI 1-to-1 Delivery before anything goes live.

Operators see the full picture — offers, audiences, and expected return — in one approval flow.

Segmented Challenges Gamified Campaigns​

Target Challenges to a specific audience, deliver vouchers, and show progress in Streaming for the app and POS.

Run missions for the right segment (new joiners, category buyers, VIPs) instead of one challenge for everyone.

Coupons as game prizes Gamified Campaigns​

Scratch & Win and Spin the Wheel can award coupons as prizes — not only points or rewards.

Turn a playful moment into a store visit with an offer customers can redeem at checkout.

Direct points assignment Points & Wallet​

A new points campaign type grants a fixed amount of points without a cart.

Ideal for service recovery, goodwill gestures, and manual recognition when there is no purchase to evaluate.

AND/OR audience groups Audiences​

Audience builders support more than one condition group with AND/OR logic.

Express real marketing rules (“bought X OR is VIP, AND not churned”) without exporting to spreadsheets.

More updates

• Configuration: Role-based data masking in Owner. See Consent and Privacy.
• Webhooks & Connectors: Inspect outbound attempts from Webhook logs. Inbound SFTP connectors gain clearer actions. See Webhooks & Connectors.

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AI Plans auto-creation AI 1-to-1 Delivery​

AI Plans create upselling and cross-selling campaigns from PBS and recommender segments with far less manual setup.

Spend time on strategy and budget — not on building dozens of lookalike campaigns by hand.

Challenge prizes Gamified Campaigns​

Configure achievement prizes for Challenges in Owner and Management API, ready for Targeted Delivery and Streaming.

Complete a mission, unlock a real reward — the loop that keeps shoppers coming back.

AI conditions in Audiences Audiences​

Build audiences directly from Purchase Behaviour Score and recommender conditions.

Combine classic filters with AI signals so personalization starts in the Audience Builder, not only inside AI Plans.

Data masking Configuration​

Stronger privacy defaults in Consent and Privacy so teams can work in Owner without seeing full personal data.

Operate day to day while staying aligned with GDPR and retailer privacy policies.

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Roles & Permissions Configuration​

Standard roles, custom roles, and role groups control who can see and change each module in Owner. See Users & Roles.

Enterprise-ready access: marketing can launch campaigns while finance, partners, and CS see only what they need.

Webhook logs Webhooks & Connectors​

Inspect every outbound webhook attempt — status, retries, and full payload — from Webhook logs.

Debug CRM and messaging integrations in minutes instead of hunting through server logs.

MFA per user Configuration​

Require multi-factor authentication per user from Security.

Stronger protection for admins and anyone with access to personal data or campaign sends.

AI Plans forecast AI 1-to-1 Delivery​

Before you approve a 1-to-1 plan, review audiences, forecast, and PBS upselling segments in AI 1-to-1 Delivery.

Approve with numbers: expected reach and performance, not a black-box send.

More updates

• Discounts: Circular coupon UUID for reliable manual URLs. See Discounts.
• Loyalty Insights: Embedded Looker respects company timezone and clearer user identity. See Loyalty Insights.

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AI Plans models AI 1-to-1 Delivery​

Purchase Behaviour Score and recommender models power AI Plan audiences so each customer can get a personalized coupon mix.

Move from manual segment-building to 1-to-1 allocation that scales with your catalog and shopper behavior.

Roles & Permissions UI Configuration​

Owner shows the new users, groups, and roles experience — the foundation for governed access across the platform. See Users & Roles.

Give marketers, analysts, and partners the right modules without oversharing customer data.

Integrity dashboard Loyalty Insights​

Monitor discounts and points integrity from Data Quality before campaigns go live.

Catch data and evaluation issues early so checkout surprises do not reach the store floor.

More updates

• Games: Clearer configuration and Streaming contracts for Scratch & Win and Spin the Wheel. See Games.
• Configuration: Apply promotional and loyalty effects to additional costs with more precise checkout control.

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Create Games in Owner Gamified Campaigns​

Configure Scratch & Win and Spin the Wheel end to end in Owner: prizes, look and feel, and participation rules.

Marketing launches gamified campaigns without engineering tickets for every creative change.

OTP by user WL APP​

One-time password validation protects registration and account digitization in WL APP. Only the person who receives the code can activate the account.

Fewer fake enrollments, safer memberships, and cleaner loyalty data for campaigns.

Multi-country users Configuration​

Assign several countries to the same operator in Users & Roles.

Regional teams manage the right stores and campaigns without juggling separate logins per market.

Segment by cart channel Audiences​

Build audiences from cart channel — store, web, app, or your own channels — and target promotions by how customers shop.

Run channel-specific offers (online-only, in-store flash, app exclusive) with the same Audience Builder.

More updates

• Discounts: Richer payment-method and NxM-style dynamics at checkout. See Discounts.
• Loyalty Insights: Points dashboards align scores and expenses with the correct sources. See Loyalty Insights.

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Cart detail for new engine Discounts​

See how the new discounts and points engine evaluated a purchase on the cart detail — which campaigns applied and why.

Helps marketing, CS, and support explain promotions to stores and customers with confidence.

Challenge analytics search Gamified Campaigns​

Find Challenges by name and filter achievements that are open to all customers.

Faster reporting when you run many missions in parallel and need to check who completed what.

More updates

• Loyalty Insights: Updated SMS cost reporting alongside campaign performance. See Loyalty Insights.

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Games Gamified Campaigns​

Launch Scratch & Win and Spin the Wheel from Owner: interactive campaigns with configurable prizes and participation rules.

Drive app opens, habit, and emotional loyalty — without a custom game build for every campaign.

Pending coupons by email Discounts​

Email each customer their personalized list of pending coupons so high-value offers stay visible outside the app. See Discounts.

Perfect for circulars and “don’t forget your offers” reminders that lift redemption without another push notification.

New promo engine Loyalty & Promo Engine​

Victory limits, returns, formulas, and checkout evaluation harden so companies can run the new engine in production. Points campaigns follow the same path in Points & Wallet.

One engine for discounts and points means richer promotions, clearer stacking, and a path off legacy coupon-only setups.

Custom attributes Configuration​

Store richer customer custom attributes for profiles, segmentation, and activation across modules.

Turn first-party signals into audiences and campaigns without waiting for a new integration project.

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Coupon validity control Discounts​

Set when coupons and vouchers activate and expire with tighter control on the new engine. Marketing owns the calendar; checkout respects it.

Fewer “why didn’t my coupon work?” tickets, clearer flash offers, and safer end dates for seasonal promotions.

Voucher rollback on returns Discounts​

When a customer returns a product, Loyal Guru can restore the voucher used on that purchase so a valid offer is not lost forever. See new engine discounts.

Protects customer experience after returns and reduces support work around “used but returned” coupons.

Coupons on all campaigns Loyalty & Promo Engine​

Mass and targeted discount and points campaigns can carry a coupon across the main use cases on the new engine.

One promotion design can drive both the mechanic and the scannable voucher customers expect in app, SMS, or at the till.

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Targeted Delivery Campaign Personalization​

Send the right promotion to the right audience on a schedule you control. Targeted Delivery expands what you can push — discounts, points, and related mechanics — so one-off and seasonal campaigns launch without rebuilding the whole promotion stack.

Use it when you need precision: reactivate lapsed shoppers, reward a VIP segment, or time a push around a store event.

Assign coupons via API Streaming API​

Assign a coupon or targeted discount from your own systems through the Streaming API. Ideal for Challenges, referrals, CRM journeys, and any backend flow where Loyal Guru should not wait for a manual send in Owner.

Your orchestration stays in your stack; Loyal Guru stays the source of truth for eligibility and voucher creation.

Faster voucher creation Campaign Personalization​

Large campaigns and Intelligent Delivery plans mint vouchers faster, so big audiences reach the app and POS with less waiting.

Shorter delivery windows mean you can react to the business calendar without sacrificing scale.