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16 docs tagged with "gamified-campaigns"

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Challenge Prizes

How to select prizes on a challenge: points, discount, reward/gift, or game — configured per level when creating the challenge.

Challenges

Goal-based mechanic where customers track progress on one metric and unlock prizes at one or more milestones — including progressive ladders.

Configuration

How to configure a Challenge in Loyal Guru: format, levels, and prizes selected on the challenge.

Create a Challenge

Step-by-step guide to creating single-milestone and progressive challenges in Loyal Guru.

Create a Game

How to create a Scratch & Win or Spin the Wheel game: probability buckets, prizes, look & feel, and delivery triggers.

Edit or Delete a Challenge

How to edit or delete a challenge in Loyal Guru, including field editability rules based on challenge state.

Gamified Campaigns

Engagement mechanics built on top of transactional loyalty: Challenges, Games (Scratch & Win, Spin the Wheel), and Instant Win.

How Challenges Work

How Challenges work: assignment, progress on one customer attribute, single-milestone or progressive levels, and prizes configured on the challenge.

Instant Win

Instant Win mechanic: a qualifying cart, trigger, or custom event gives the customer a chance to win a prize, awarded automatically by a weighted random draw.

Key Mechanics

Key mechanics of Instant Win: event-driven evaluation, weighted prize draw, response effect, limits, and targeting.

Look & Feel

Visual customization options for Scratch & Win and Spin the Wheel: branding, artwork, animations, and copy.

Probability Management

How to configure prize probabilities, No Prize, stock limits, and participation limits for Instant Win campaigns.

Scratch & Win

Create Scratch & Win experiences with configurable prizes, probabilities, and stock management.

Spin the Wheel

Create Spin the Wheel experiences with configurable segments, prizes, and probability management.