18 docs tagged with "data"

Customer-level KPIs derived automatically from transaction and event data — used in audience conditions and points campaigns.

How purchase (cart) events are submitted to Loyal Guru and how they trigger points campaigns and discount evaluation.

Master data configuration: products catalog, store locations, and promotions setup — the foundational layer all loyalty mechanics run against.

Non-purchase behavioral signals that trigger points campaigns, challenge progress, and audience conditions.

How to view and manage individual customer profiles: balance, tiers, purchase history, transactions, and manual actions.

Unified customer view combining transaction history, behavioral events, loyalty scores, tier status, and profile data.

The foundational data layer of Loyal Guru: Company Data (products & stores) and Customers (profiles, events, tiers, attributes).

Configure how data enters Loyal Guru through APIs, files, and operational ingestion channels.

Customer events in Loyal Guru: Cart (purchase transactions), Custom Events (behavioral signals), and Triggers.

Full list of subscribable webhook events in Loyal Guru with headers, field descriptions, and JSON payload examples.

Consult the history of outbound webhook requests, delivery attempts, and full request payloads in the Webhooks & Connectors Logs section.

Manage the product catalog: SKUs, categories, taxonomies, and internal categories used as targeting conditions across discounts, points campaigns, and challenges.

Configure the Salesforce Marketing Cloud connector to export Loyal Guru customer audiences to SFMC Data Extensions.

Manage store locations, categories, and taxonomies used for store-level targeting in campaigns and audience conditions.

Tier configuration: how customers qualify for loyalty levels and how those levels can be used across personalization and loyalty mechanics.

System and manual trigger events in Loyal Guru: how non-purchase signals like birthday, sign-up, referral, and manual grants fire loyalty mechanics.

Configure event-driven webhooks to push real-time loyalty events to external systems.

Webhooks & Connectors for sending real-time loyalty events (points earned, rewards redeemed, tier changes) to external systems.