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29 docs tagged with "campaign-personalization"

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AI 1-to-1 Delivery

AI-driven 1-to-1 coupon delivery: business goals, models, Coupons Bank, budget allocation, forecast, and ROI.

AI 1-to-1 Delivery

AI-powered Intelligent Delivery plans that turn a coupons bank into automated up-selling and cross-selling campaigns.

Audiences

Build precise Customer segments using 34 filter conditions across demographics, behavior, campaigns, and calculated attributes.

Business Objectives

Business objectives supported by AI 1-to-1 Delivery: up-selling, cross-selling, and future objective scope.

Campaign Personalization

How Loyal Guru connects promotions to the right customers via Audiences, Targeted Delivery, and AI-powered Intelligent Delivery.

Campaign Types within a Plan

The four campaign types available inside an Intelligent Delivery plan: Recovery, Up-selling, Cross-selling, and Custom.

Channels

Communication channels available in Loyal Guru for delivering campaign messages to customers: email, push, SMS, and in-app.

Condition Categories

Reference for all audience condition categories: Groups, Campaigns, Clients, Events, Calculated Attributes, and Scores.

Configuration

Configuration fields, prerequisites, Coupons Bank validation, and current scope for AI 1-to-1 Delivery.

Configuration

Targeted Delivery configuration checklist: prerequisites, enabled mechanics, audiences, channels, templates, credits, schedule, and validation.

Content Designer and Templates

Create channel templates for email, SMS, push, printed messages, and dynamic content such as coupon codes, barcodes, and Circular Coupon blocks.

Coupon Link in SMS

Include a personalized barcode link in SMS campaigns so customers can show their coupon at checkout without the loyalty app.

Create an Audience

Step-by-step guide to building Customer audiences using the drag-and-drop segment builder.

Dynamic vs. Static Dates

How to use dynamic (relative) vs. static (fixed) date conditions in audience filters for recurring and time-bound campaigns.

Forecast & ROI Preview

How Intelligent Delivery forecasts campaign impact and previews expected ROI before launch.

Forecast and ROI

Forecast review, campaign approval, and ROI KPI reference for AI 1-to-1 Delivery.

Grouped Plans

Run aggregated forecast and ROI analysis across multiple Intelligent Delivery plans, grouped by campaign category.

How to Create an AI 1-to-1 Plan

Step-by-step guide to creating an AI 1-to-1 Delivery plan from objectives, Coupons Bank, validation, forecast, and approval.

Intelligent Delivery

AI-powered campaign planning that builds audiences and assigns promotions automatically to hit defined business goals.

Models and Allocation

Prediction models, coupon distribution logic, and budget-driven allocation in AI 1-to-1 Delivery.

Plan Actions and Lifecycle

Operational actions available for Intelligent Delivery plans: create, validate, approve, launch, schedule, clone, delete, and monitor delivery.

Pre/Post Analysis

Measure campaign impact by comparing Customer behavior before, during, and after coupon delivery.

ROI Tracking

How to measure and track the actual ROI of Intelligent Delivery campaigns after launch.

Send a Promo Reminder

How to send a reminder campaign to customers who already received a voucher or coupon.

Supported Mechanics

All promotional mechanics supported in Targeted Delivery: discounts, points injections, points campaigns, rewards, challenges, games, and Instant Win.

Targeted Delivery

Manually deliver discounts, points injections, points campaigns, rewards, challenges, games, or Instant Win to a defined audience at a scheduled time.