Reward Types
A loyalty program's reward catalog defines what customers are working toward — and the right reward type is what turns accumulated points into a meaningful experience. Loyal Guru supports eight reward types to cover every category: from tangible merchandise and partner discount codes to charitable donations and free delivery.
| Type | Description |
|---|---|
| Physical | Tangible merchandise shipped or collected in-store. Stock managed in real time. |
| Digital | Digital benefits delivered electronically: subscriptions, downloads, digital access codes. |
| Code | Alphanumeric codes from third-party partners (e.g., Spotify, Netflix). Uploaded via CSV; each customer gets a unique code. |
| Coupon | Unlocks a pre-configured discount coupon in the promotional engine upon redemption. |
| Downloadable | A file the customer downloads upon redemption. |
| Donation | Converts points into a charitable contribution on the customer's behalf. |
| Free Delivery | Grants free shipping on a future purchase. |
| Voucher | A personalized code tied to the customer for in-store or online redemption. |
How It Works
The reward type determines how the prize is delivered and validated after a customer redeems points:
- Physical / Downloadable — the platform records the redemption; fulfilment is handled by your logistics integration or the customer collects in-store.
- Code — the platform assigns a unique code from the uploaded pool to the customer and delivers it via the configured channel.
- Coupon — the platform creates a voucher in the promotional engine and assigns it to the customer's account.
- Donation — the platform records the point burn and forwards the contribution amount to the configured charity partner.
Configuration
Select the type when creating a reward in Loyalty and Promotional engine → Rewards → New Reward → Step 1: General.
| Type | Additional configuration required |
|---|---|
| Physical | Fulfilment integration or in-store collection process |
| Code | CSV upload of available codes under Reward → Codes |
| Coupon | Link to an existing discount entity in the promotional engine |
| Donation | Integration with charity partner — contact your CSM |