AI-Driven Loyalty & Promotions platform for enterprises
One unified AI platform to launch hyper-personalized loyalty, promotions, and gamification across the full shopper journey. Turn every touchpoint into an opportunity to build emotional loyalty and drive revenue at scale.
Loyal Guru is built for retailers and brands that want to go beyond transactional loyalty. It enables marketing and CRM teams to design, launch, and optimize hyper-personalized promotions, points programs, rewards catalogs, and gamification experiences from a single platform, across every customer touchpoint.
One platform. Four pillars.
Everything you need to run loyalty and promotions at scale
Loyal Guru brings together four capabilities in a single platform — so your commercial and marketing teams can design, launch, and measure every loyalty and promotional mechanic without depending on your checkout system or engineering resources.
| Module | What it does |
|---|---|
| Loyalty & Promotional Engine | Design and execute any promotion — percentage off, BOGO, points earning, rewards redemption — evaluated in real time at checkout. Loyal Guru can calculate and apply discounts directly, or act as a decision engine that tells your POS which promotions apply while your system handles the calculation. |
| Gamified Campaigns | Drive engagement with challenges, missions, and instant-win mechanics that make shopping feel rewarding and keep customers coming back |
| Campaign Personalization | Connect the right offer to the right customer — manually via audience segments or autonomously via AI propensity models |
| Loyalty Insights | Measure what works: program health, campaign ROI, partner contribution, retail trends, and data quality in one analytics layer |
What you can build
| Use case | Module |
|---|---|
| Weekly promotional leaflet — members see exclusive prices in-store, applied automatically | Promotional Engine |
| Double-price mechanic — loyalty club members see member price, non-members see standard price | Promotional Engine |
| 2x1 on Coca-Cola for customers who haven't bought soft drinks in 60 days | Promotional Engine + Campaign Personalization |
| Basket threshold — spend over €100, get €15 off automatically | Promotional Engine |
| Birthday reward — free coffee coupon sent automatically on the customer's birthday | Loyalty Management + Campaign Personalization |
| 2× points on fresh produce every Tuesday for Gold members | Loyalty Management |
| Cashback — customers spend earned wallet balance at checkout | Loyalty Management |
| Referral — existing customer earns bonus points when a friend signs up | Loyalty Management |
| Scratch & Win after any purchase above €50 | Gamification |
| "Buy 3 Kellogg's products" challenge with a prize at completion | Gamification |
| AI-planned August campaign across 500k members with €500k budget and ROI forecast | AI Promo Personalization |
| Win-back campaign — lapsed customers receive a 20% voucher, automatically re-targeted if not redeemed | Campaign Personalization |
Personalization — from massive promotions to 1-to-1
Every campaign in Loyal Guru can be scoped at three levels:
| Level | Who receives it | How it's delivered |
|---|---|---|
| Mass | All customers | Applied automatically at checkout — no code required |
| Club | Loyalty members | Applied automatically at checkout or via a shared coupon code distributed to all members |
| Targeted or AI 1-to-1 | A defined audience segment or individual customers selected by an AI propensity model | Always generates a unique voucher per customer — redeemable automatically at customer identification or via a code presented at checkout |
Every targeted or AI campaign follows the same pattern: Create the offer → Build the audience → Launch Targeted Delivery. The delivery step generates one unique voucher per customer — without it, the targeted discount cannot reach the customer.
Industries
Loyal Guru was founded in grocery and retail — the most demanding loyalty environments in the world. Processing millions of transactions daily per client, across physical and digital channels, has given us the data depth, scalability, and domain expertise to now bring that same engine to other industries.
Grocer
Grocery is Loyal Guru's founding industry and deepest area of expertise. Grocery retail presents unique loyalty challenges: shoppers purchase both in-store and online, may use physical or digital loyalty cards, and often represent multi-buyer households. Frequency is the ultimate KPI — a slight dip in weekly visits directly impacts the bottom line.
Loyal Guru addresses this with:
- Omnichannel loyalty that unifies in-store POS and e-commerce data into a single customer view
- Club pricing and member discounts applied automatically at checkout — no coupons required
- Gamified challenges (e.g. "Visit 3 times this week", "Buy from bakery 5 times this month") that turn shopping into a daily habit loop
- CPG-funded promotions and partner contribution tracking via Loyalty Insights
- Household-aware data to manage loyalty across multiple buyers under one account
Trusted by leading grocers across Europe and Latin America.
Retail & E-commerce
For fashion, sports, and specialty retail, Loyal Guru powers loyalty programs that operate across 50+ countries and thousands of POS systems simultaneously. Retail clients leverage the full platform: points, tiers, targeted campaigns, gamification, and AI-personalized offers — all unified across physical stores and digital channels.
Key capabilities for retail:
- Global tier programs (Bronze / Silver / Gold) with multi-currency and multi-country reward catalogs
- Real-time basket evaluation for discount stacking, BOGO, and bundle promotions at checkout
- Targeted win-back and cross-sell campaigns driven by purchase history and AI propensity models
- Cashback and reward redemption at POS — closing the loop between earning and spending
Trusted by major retail and fashion brands globally.
Also active in: E-commerce · Health & Beauty · Pharma · Banking · Travel · QSR
Why Loyal Guru?
The most comprehensive & composable loyalty platform
Loyalty logic powered by any data
Infinite campaign flexibility with a seamless UI/UX
Hyper-personalization at every level
AI-Native Intelligence & Operational Mastery
Global enterprise tech powerhouse
True omnichannel
A singular focus on business results
Continuous innovation
Specialized strategic support
Platform capabilities at a glance
| Capability | Description |
|---|---|
| Discounts | % off, flat amount, strikethrough, BOGO/NxM, bundle, formula — stackable with priority rules |
| Points & Wallet | Earn on purchases, events, triggers. Spend as cashback. Integer or monetary balance modes. |
| Rewards catalog | Physical, digital, gift cards, experiences — with inventory management and multi-country support |
| Tiers | Membership levels (e.g. Bronze/Silver/Gold) based on spend, frequency, or any behavior |
| Challenges | Time-limited missions with progress tracking updated at configurable frequency — auto-enrolled or opt-in |
| Games | Scratch & Win and Spin the Wheel with prize pool randomization and budget controls |
| Instant Win | Chance-to-win prize awarded automatically when a cart, trigger, or custom event qualifies |
| Audiences | 34+ condition types — attributes, behavior, purchase history, tiers, calculated attributes |
| Targeted Delivery | Manual campaign: audience + offer → Voucher per customer; optionally delivered via a communication channel |
| Intelligent Delivery | AI campaign: propensity model selects audience, offer, and timing. Forecasts ROI before launch and tracks it in real time once live. |
| Template Campaigns | (Deprecated) Pre-built blueprints (Welcome, Birthday, Win-back, Cross-sell) — clone and customize |
| Loyalty Insights | Program performance, campaign ROI, partner contribution, retail analytics, ledgers, data quality |
| Coupons & Vouchers | Universal shared codes and per-customer unique codes — managed at scale | | Webhooks & Connectors | Event-driven integrations with external systems (CRM, Marketing Cloud, etc.) |
Platform technology
| Latency | Sub-100ms rule evaluation at POS and e-commerce checkout |
| Scale | Billions of transactions, thousands of concurrent rules in real time |
| Uptime | 99.95% SLA — multi-region, auto-scaling, automated failover |
| Security | ISO 27001 · SOC 2 Type II · GDPR compliant |
| Infrastructure | Google Cloud Platform (GCP) · cloud-native multi-tenant |
| Integration | API-first · real-time webhooks · Salesforce & Adobe native plugins · BigQuery |
| AI data | Up to 5 years of SKU-level historical data powering propensity models |
Key Concepts & Naming
Loyal Guru uses a precise taxonomy to distinguish between promotional and loyalty mechanics. Understanding these terms avoids confusion when configuring campaigns:
| Term | Definition |
|---|---|
| Discount | The promotional benefit itself: a % off, fixed amount, free product, or any incentive. Defines what the customer receives. |
| Coupon | A code a customer presents to redeem a discount. Requires active action at checkout or POS. Can be shared broadly or restricted to a segment. |
| Voucher | A unique coupon assigned to a specific customer. Only that individual can redeem it. |
| Reward | A tangible benefit granted independently of a purchase. Lives in the loyalty catalog and is exchanged for points. |
| Reward Voucher | A reward delivered via a unique code: a gift card, subscription, or physical item. |
| Audience / Segment | A group of customers matching defined filter conditions, used to target campaigns. |
| Challenge | A goal-based mechanic where customers earn points or rewards upon completing defined conditions. |
| Targeted Delivery | Manual campaign delivery of a promotion to a specific audience. |
| Intelligent Delivery | AI-powered campaign planning that builds audiences and assigns promotions to hit defined business goals. |
| Calculated Attributes | Customer-level KPIs derived automatically from transaction and event data (e.g. purchase frequency, average basket size). |
| Custom Events | Non-purchase behavioral signals (fitness, referrals, app actions) that can trigger points or audience conditions. |
How it works
Configure — Marketing teams design campaigns in the Owner App: discounts, points rules, challenges, games — no engineering required.
Deliver — When a customer transacts, Loyal Guru evaluates all active rules in real time. Depending on your integration, Loyal Guru either calculates and applies the promotion directly (acting as your promotional engine), or returns which promotions apply so your POS or checkout system handles the calculation.
Measure — Loyalty Insights tracks what worked: campaign ROI, points economy, redemption rates, and partner contribution.